Alternatively:

• Muster and pick "1 or 2 individuals show real potential." Let the GM know that you're hoping for a follower, and they'll probably work with you.
• Go to a bigger town and find a public place, like the Swap in Gordin's Delve or Edgemarket in Marshedge. Announce that you're looking to hire help. Say what the job is and what you're offering. Those towns each have a special player move for Recruiting.