Push them into the field

Whatever you do, don't spend very long in Stonetop itself. Get them into the field, on an adventure, as soon as possible.

"Wait, what?" you might be thinking. "We just spent all that time establishing the village… aren't we going to DO something with it?"

Yes, you are—just not right now. Right now, your job is to get the action rolling and punctuate their lives with adventure. The village and its inhabitants are the backdrop for that adventure, the motivation for it, but (at least to start), they shouldn't be the focus of it.

Apocalypse World and related games (like Sagas of the Icelanders and Monsterhearts) tell you to spend the first session just following the PCs around, establishing NPCs with incompatible interests and untenable arrangements. If you do that with Stonetop, the PCs will soon have the blood of their fellow villagers on their hands. And that's going to lead to a very different type of game.

No: get them out of town. Get them adventuring on the town's behalf, sweating and bleeding for their kith and kin. Don't let Stonetop itself be a major source of conflict—yet.