▸ Offer riches at a price

Show them something valuable, but costly or difficult to get. Then sit back and see if they think it's worth it.

Consider "riches" to be anything the PCs would consider valuable. That could be actual riches, or just some sort of supply or resource they desperately need. And consider "price" to be any sort of cost: time or safety, effort or attention or retribution.

As a hard move, offer something that you know one of the PCs (or NPCs) on the journey really wants, but in a way that would derail or jeopardize the overall expedition. Bonus points if the opportunity is fleeting, increasing the pressure to go after it.

"Rhianna, while they're butchering the bear by the stream, Lowri calls you over and points out a huge set of hoof prints. 'Ceirwmawr, I'm sure of it. Fresh, too.' His eyes gaze off deeper into the Wood. 'It'd be a feat to sing of, that's for sure. Not to mention a whole lotta meat.' What do you do?"

"You know, if that is a crinwin nest and it sure looks like one—there's probably all sorts of stolen stuff up there. Like, all the things they've swiped from people this past year. Maybe even your grandmother's ring, Caradoc. What do you do?"