▸ Introduce a danger, person, or faction
Put a danger directly in the PCs' way. As a hard move, have it catch them unawares. Or, have them encounter a denizen of the site, or a group thereof. The line between "person" and "danger" isn't always clear.
"Standing by the pool, so still you don't even notice him at first, is Wynfor. He didn't look up when you entered. Still hasn't. He's just… staring at the water, eyes glassy, with this little half-smile. He's drugged, maybe? What do you do?"
"A 2? Huh. Well. You step closer to the barrow entrance, but then URK—your foot's caught on something. You look down and see a reddish vine, coiled around your ankle and calf, covered in inch-long thorns, some of which are stuck in you. But you barely feel it. What do you do?"